The right packaging protects the product and influences the purchase decision.

300 milliseconds – that’s how long a package has to capture a shopper’s attention in-store. In that moment, only color and shape matter. It happens subconsciously and very quickly. The appearance of the packaging is crucial for the consumer to notice the product. What signals does it convey through its colors and design? With the right kind of packaging, you can sell more.

Cardboard packaging is the most popular among Swedes. Packaging is an excellent place to build brand and identity. According to a packaging survey, nearly two-thirds of consumers consider cardboard packaging to be the most environmentally friendly option. Cardboard and paper are also the most widely recycled materials.